Paint Colors and Home Value: A Data-Driven Guide to High-Return Interior Hues
We may earn revenue from the products available on this page and participate in affiliate programs.
PublishedJun 17, 2025 3:30 PM EDT
Sign Up for Domino’s Newsletter
Sign Up for Domino’s Newsletter
By signing up, you confirm you are 16+, will receive newsletters and promotional content and agree to ourTerms of Useand acknowledge the data practices in ourPrivacy Policy. You may unsubscribe at any time.
Color psychology is a significant consideration, and it can also influence the value of a home. New research from Zillow examines the specific hues for which homebuyers will pay a premium—and those that deter them. Across a survey of 4,200 recent and prospective buyers throughout the United States, the findings indicated a clear preference for dark, dramatic greens, blues, and grays over shades of white.
The results are detailed below. For those who have already incorporated less popular colors into their interiors, there is no cause for concern—it is 2025, and a hue that brings satisfaction is always a valid exception.
Recommended: Olive Green Kitchen Cabinets
A majority of respondents acknowledged the appeal of a deep green, to the extent that the survey found buyers would pay nearly $1,600 more for a home with olive-colored kitchen cabinets. ThisLondon apartmentserves as evidence of how refreshing the application can be.
Recommended: Charcoal Gray Living Rooms
This color is a familiar presence in Zillow’s previous color analyses and remains a preferred option for living spaces. Homes featuring this color can sell for nearly $2,600 more than expected. Following Creative DirectorLydia Pang’sapproach, the moody aesthetic can be fully realized through modern floor lamps and paper lanterns.
Exercise Caution: Daisy Yellow Kitchens
We would not discourage any color preference, but Zillow found that buyers would pay nearly $4,000 less for a kitchen rendered in this shade. For those committed to yellow, a darker, mustard-leaning tone is advisable. Alternatively, a bright daisy shade can be offset with cool blue checkered flooring, as demonstrated in the kitchen of thisCoral Gables home.
Recommended: Navy Blue Bedrooms
Few settings are more inviting than a bedroom enveloped in a deep, rich blue. According to the survey, navy in a bedroom can increase a home’s value by $1,815. For those seeking the appropriate swatch, designer Maggie Glenndening specifiedDark Night by Sherwin-Williamsin herUtah home, with a notably serene result.
Exercise Caution: Red Bedrooms
The survey found that a home with a fire hydrant red living room or bedroom could sell for nearly $2,000 less than one without. To achieve a comparable impact, a red with greater dimension is recommended. The warmth that Little Greene’sTuscan Redcontributes to this London bedroom serves as an excellent reference.
Recommended: Mid-Tone Brown Bathrooms
The Pantone Color of the Year, Mocha Mousse, offers a useful starting point, as similar earthy brown shades can enhance a home’s price. Encountering a powder room finished in a warm, nutty hue can make any adjacent white hallway more impactful. Prospect Refuge Studio executed precisely this approach in theirGucci-themed project.
Erika Owen
Contributor
Learn more about Domino.comEditorial Standards
